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Where quality meets tradition

Carnesia is the top choice in Cluj-Napoca for fresh and healthy beef and lamb meat. Their products represent a middle-high category, which is visually expressed with a refined geometric, origami-like design language.

We designed a comprehensive 360-degree brand identity starting from the strategy to the shop interior design, which can be multiplied.

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Team members:

Art Direction: Zsolt Kolcsár

Strategy: Attila Kelemen

Graphic Design: Zsolt Kolcsár, Orsolya Benedek

Photography: Márk Erik Torkos, Balázs Metz

Video: Frici Farczádi

3D modelling: János Janó

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Premium meats

Angular shapes signify power, and robustness, suggesting a premium feel. The product range includes multiple types of meat, so we created each category with its own distinctive colour and icon. The premium feeling is also reflected in the product photos.

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"It was incredibly easy to work with this team. They quickly understood our vision, offered valuable suggestions, and created a customized design that exceeded our expectations. Their professionalism and attention to detail truly set them apart."

Erika Széll - CEO of Carnesia

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HALAL Certification

Carnesia meats are HALAL (ALLOWED) certified, which means that their meat is considered clean due to the method of slaughter and processing.

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